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The HerPaperRoute™ Email Marketing Solution

A blueprint to grow and monetize your list of super fans. No sleazy sales tactics in sight.

Get ready, because you’re about to implement proven methods to get your first or next 1000 quality email subscribers, who will be primed to become your superfans.

You know, people who actually LOOK FORWARD to seeing your name in their inbox, and genuinely want to buy what you have for sale.

what if you…

… had hundreds of people binge-reading your newsletters every week?

… got dozens of replies to your emails, instead of the usual white noise?

… sent sales emails to your list knowing they would lead to revenue?

sounds pretty sweet… right?

Did you know that entrepreneurs with an email list generate 447% more revenue than entrepreneurs without a list?

…AND THAT FOR EVERY $1 YOU SPEND ON EMAIL MARKETING, YOU’LL MAKE AN AVERAGE OF $42 IN RETURN?

(YEP, THAT’S A 42X R.O.I.). 💵
This is exactly why we created…

Email Marketing Solution from HerPaperRoute is an online training program that totally sets you up for list building and list nurturing success, giving you the strategies I’ve used to grow my list of more than 30,000 happy, engaged subscribers, who buy!

This training helps ambitious entrepreneurs grow wildly profitable and engaged email lists — without the frustration, sales scaries, or getting tripped up by the tech.

Featured In

Say “YES” Out Loud If You Agree….

Do you want to wake up each day to an email list of happy email subscribers who are your exact target customers?

Would it be good for your business if you had systems in place that generated sales automatically, without you having to be at the wheel, pushing out content or sitting on sales calls?

Would it feel incredible knowing that anytime you have a launch, your audience would be excited to open your sales emails, simply because you have primed them so well for your offerings?

ALL THE PROS ARE SAYING…

“You NEED to build your email list.”

“The money’s in the list,” they say.

“There’s no better way to sell your stuff,” they tell you.

But no matter how hard you try to piece together all the different strategies you found over on Pinterest, or via random blog posts you’re more confused than ever.

And on top of that, your email list still isn’t growing… and the money isn’t exactly flowing, either.

How would it feel to have an email list filled with thousands of people who were not only excited to hear from you, but who were even more excited to BUY from you?

Well…You are going to LOVE the Email Marketing Strategy Solution program!

Discover…

How to attract quality leads (no tire kickers) into your email funnel
List building, funnels and quiz creation strategies
The massive lead magnet idea bank to get you inspired
How to craft engaging emails and sales pages that convey exactly why you are the authority figure with the solutions to your reader's pain points
How to set up your email marketing action-plan for success
How to create a high-converting lead magnet
How to easily set up automated funnels
How to avoid spam filters
Pro tips for writing subject lines that can’t be ignored
GDPR, privacy laws and your legal responsibilities
How to monetize your list and make sales without ever being ‘salesy’
How to grow subscribers using a lead quiz
How to use automated tools to grow your list

Let’s Nurture & Surge That Email List Of Yours & Turn You Into A Pro Email Marketer

Here’s What We Do With You In Phase One

GETTING YOUR ACCOUNT SET UP AND BUILDING A LIST

In phase one, you are given an introduction to email marketing basics and best practices. From understanding the foundations of building a list of ideal customers, to choosing the best email marketing tools, to tackling the tech set up side with ease. Moving from a different email service provider? You’ll find resources on how to move your list the right way, here too.

Phase Two

SENDING EMAILS YOUR SUBSCRIBERS WILL LOVE

In phase two, we get right into the email marketing strategies that nurture your subscribers, build your authority and convey your brand message. All things that result in emails that convert to sales.

INCLUDING:

Creating your welcome sequence
An easy strategy to increase open rates
Solving your subscribers pain points
Designing your brand voice & copywriting style
How often should you should send emails
Tips for writing click-worthy subject lines
How to comply with GDPR, privacy laws & protect your list & business legally
Perfecting your welcome sequence
How to nurture your list for long-term growth

Phase Three

GROWING YOUR LIST OF SUPERFANS

As we move into this phase, we dig into email marketing strategies that facilitate sustainable growth. As well as show you how to create your lead magnets, and design a lead magnet sales page that can’t be ignored.

Then, we empower you to create a scalable email funnel from top to bottom. From building the forms, to automating your lead magnet delivery, welcome sequences, sales emails and more. We even show you how to build a lead quiz and use it to strategically grow your list like wild.

Phase Four

MONETIZING YOUR LIST

And the final phase is where we pull everything together and set you up with a strategically thought-through email monetization game plan that you can rinse and repeat. Starting with an auto-responder audit to make sure nothing is missed. And then diving deeper into higher-tier elements of your sales funnel such as your tripwires, abandoned cart triggers and sequences, and the techniques you need to effectively make sales via email over and over.

THE NITTY GRITTY

Here’s how your journey inside Email Marketing Solution is laid out:

First…

Create Your Irresistible Freebie & Opt-In Page

✔️ Learn the 6 best types of freebies to create and how to design an opt-in page your audience can’t resist

✔️ Snag the 5 C’s of a high-converting landing page—without these 5 things, you’re missing out on hundreds of signups

✔️ Write a freebie delivery email that people open, click on, and heck, even respond to

And then…

Write a welcome series that primes people to buy

✔️ Clarify and strengthen your brand voice so that every email you write is personal and fun – just like you! ✔️ Learn my 3-part secret phrase that generates profit like no other (this will be your new BFF) ✔️ Snag my welcome series template and swipe file so you can whip yours up in a single day[col3_1]

But also…

elevate your student experience

✔️ Use my simple system to brainstorm and plan out an entire month’s worth of newsletters in 20 minutes or less ✔️ Learn to write wildly addictive newsletters in just 3 simple steps, without spending days stressing over what to write ✔️ Bonus: 10 back-pocket newsletter ideas you can whip out anytime you’re short on fresh content

To Finally…

Generate rapid passive income with a tripwire product

✔️ Quickly and easily set up a low-cost tripwire product that sells on autopilot and converts like crazy ✔️ Learn the 6 key sections you must include on your tripwire page if you want to turn new subscribers into loyal customers from day one ✔️Access swipe copy and tons of examples to help you create your tripwire sales page in 60 minutes or less

Join Today And Get Instant Access To

Actionable, fluff-free tutorials to help you start and grow your email list
Email prompts, swipe copy, & subject line hacks to make writing your newsletters a breeze
Our process for creating a tripwire product that generates passive income every day
Step-by-step tech tutorials that allow you to skip hours of fumbling around
Calendars, swipe files, and templates to help you execute profitable launches for your products, courses, and services

did someone say

🎉 Bonuses 🎉

How would you feel about getting…

The List-Building Tech Vault, with step-by-step tutorials for every single tool you'll need to grow a profitable email list ($997 value)
Plug-n-play copy hacks & Email swipe files that’ll have your offers flying off the virtual shelves in no time ($597 value)
A behind-the-scenes look at one of the email sales funnels from our own business, written by a professional copywriter – so you know it's good! ($697 value)
70+ design templates in Canva and Adobe format to help you create freebies that people will be scrambling to sign up for — think workbooks, checklists, roadmaps... ($37 value)

CHECK OUT THE SWIPE FILE BONUSES

Welcome Sequence Email Templates

We want to make your life as an email marketer easy, and so we have written your welcome sequence for you! Simply copy and paste these nurture sequence emails, make a few customizations to suit your audience, and schedule it in your auto-responder.

BOOM! Now you are instantly welcoming and nurturing your new subscribers on auto-pilot.

Sales Email Templates

Ok…now you have something to sell. But how do you know what to write in a sales email?

Again, we have you covered. With this bonus, your entire sales email series is taken of.

Abandoned Cart Email Templates

Not sure what to write in your abandoned cart funnel emails? I have you covered!

You are getting swipe files for a complete abandoned cart series.

These emails walk your potential customer through their journey from procrastinating tire-kicker to action taking, paying client!

Lock in all of these bonuses now!

So how does it work?

step 1
Click on any of the signup buttons on this page, enter your details, and you’re in! You get immediate access to the entire program and can dive in whenever you’re ready.

step 2
If you spend just 2-3 hours a week implementing what is taught in the program, you’ll be able to finish the program in a 60 days.

step 3
A month from now, you will have an email list that attracts your dream subscribers and grows every single day on autopilot. Oh and did we mention? You’re actually set up to be making money from it, too.

FAQs

TELL ME MORE

Q: When does the program start and finish?

This email marketing program is completely self-paced online – you decide when you start and when you finish.

Q: How long do I have access to the course?

For life! After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own. Not only that, but your one-time enrollment fee also gives you lifetime access to any course upgrades that become available. Such as new lessons – score!

Q: What do I need for this course?

All you will need is a device with Internet access (Phone, Computer, or Tablet) to attend/watch the lessons. To take action on the strategies, you will need an email service provider. I use and highly recommend ConvertKit (that’s my partner link) but you can use any platform you like.

Q: Can you guarantee that I will make money after taking this course?

No, and If you’re asking this question, it’s probably not a good fit. We will never make any income guarantees or promises of revenue, because there is no way of knowing how you personally will implement what we teach. Your own work ethic, implementation, skills, experience, and a number of many other factors will determine if you are successful.

After taking this course, you will be armed and educated with a tremendous amount of information and new skills, that you can implement into your business.

Know that there is no ‘get rich quick scheme’ out there, everything you do in order to succeed in anything takes dedication, patience, and care.

The only guarantee we make is that we will show you the strategies, tools, principles and techniques that have worked for us, and give you a roadmap to follow. But it is up to you to take this information and implement it as you create your own success story.

Q: What if I don’t even have an email list yet? Is this for me?

Absolutely! We cover all the basics of starting your email list, choosing a platform, and getting your first few subscribers.

That’s exactly what we’ll tackle in the bonus intro module (but shhhh, I haven’t mentioned that bonus yet…!)

Q: Q: What if I have an email list but I'm not making money with it

If your list isn’t generating revenue, it isn’t an asset to your business. It’s just another expense that you’re paying for month after month.

Join The Email Marketing Solution and learn how to write lucrative emails that sell out your launches and generate passive income with sales funnels.

Q: How is this program different from other email marketing courses?

From what we’ve seen, most email courses focus solely on either starting and building an email list _or_ how to write sales emails that convert.

The Email Marketing Solution covers ALL of these things, while ALSO teaching you how to generate passive income with tripwire products and sales funnels.

Q: Do you teach us how to create digital products or courses?

We do not extensively cover the process of product creation in The Email Marketing Solution. (For THAT you will want to enroll in the Society program.)

In the Email Marketing Solution we teach you how to create a low-cost tripwire product and put together an irresistible offer, but we do not talk in detail about the process for creating larger digital products or online courses.

Q: Do we get access to all modules right away?

Yes! From the minute you sign up, you get instant access to all modules, 40+ lessons, the tech vault, and all of the bonuses.

Q: I'm just starting my business. Is it too early to build my list?

The best time to start your email list is sooner than later. Even before you’ve even finished creating your website.

It’s super smart to set up a simple landing page with your email list platform (you’ll learn how to do that in the first module) so you can start collecting email addresses before your business and website go live.

Q: What if I’m painfully bad at the tech stuff?

We got you! That’s why we created the tech vault, a set of step-by-step tech tutorials that you’ll get immediate access to when you join the program.

We have tutorials for setting up your email list platform, creating your welcome sequence, segmenting your subscribers, designing your tripwire page, setting up sales funnels, and everything else you could possibly need.

Q: Can I just join later?

While this course is currently open for enrollment, we can’t promise it’ll stay that way forever.

The price will also likely be increasing sooner rather than later because many of my students have told me that we’re severely undercharging for this program. So if you want to snag the best price, now’s the time to join!

Q: Can I just join later?

While this course is currently open for enrollment, we can’t promise it’ll stay that way forever.

Q: I'm In! Can Chelsea coach me live?

Need a weekly push, accountability and the chance to have your questions answered in real-time? “Office Hours” access is available to add-on at checkout, which gives you access to a weekly coaching call with Chelsea.

Yes! “Office Hours” access is available to add-on at checkout, which gives you access to a weekly coaching call with Chelsea. Chelsea has a wealth of experience in business and marketing, so you can ask her for support on any project you have, it doesn’t have to be email marketing related.

Hi! Thank you for taking interest in my program. I know that this is a big investment for you. I’ve been there. I also know that you are spending a lot of time and losing a lot of money right now, by not having a proper email marketing funnel and system in place, and by trying to monetize your list without a mentor and a clear guide.

I have achieved massive growth in my business by implementing these very simple and practical techniques, which can be applied to any niche.

Allow me to be your mentor and give you my own tried-tested-and-true strategies today, so that you can stop feeling like you are missing something, and start making strides towards your success. You do not have to do this alone!

chelsea clarke herpaperroute email marketing course for busiess growth

What Our Students Are Saying

★ ★ ★ ★ ★
“This program breaks every single thing down and gives tons of action steps along the way. I didn’t leave the course feeling overwhelmed, I left feeling like I could actually tackle every single thing she mentioned.What I found most valuable is that this program didn’t just put together a guide for sending emails. Instead, it t taught me how to reverse-engineere the entire email marketing journey right down to sales. I thoroughly enjoyed this training — I even snuck away to finish it on the morning of my husband’s birthday (that’s how good it was!)”
– TORERA 

★ ★ ★ ★ ★

“This course was mind blowing. I’m a course junkie and I’ve taken so many courses, this is one of the best ever. The number of resources, attention to detail, and step-by-step instructions is insanely impressive. I implemented everything and can’t wait to see all the results. I can’t even describe how much this course has helped me. I expected a tutorial on how to set up my funnel but I got so! much! more! I set up my tripwire offer, and I even had my first sale of my Instagram guide last night after setting up the sales page with the template from this programFan for life for sure.”

– JULIA

★ ★ ★ ★ ★

“If you want to start and grow an email list, with intentional strategy behind every step, this is the course to get. It will teach you not only the technical parts of starting an email list, but the strategy behind it as well.You’ll learn how to create your own marketing plan, how to create the best freebies for your business, how to write a proper welcome sequence to ensure people love your emails from the start, how to set up a tripwire, run a sale, grow your list, and so much more.The course is suitable for complete beginners, but also for those who already know how to set up a list. It’s packed with useful info and will give you the results you want, whether that’s sign-ups, more sales, blog traffic, new clients, or anything else. I can’t recommend it enough.”

– MARINA

★ ★ ★ ★ ★

“This is one of the best courses I’ve ever taken. My list has nearly doubled, people are responding to my welcome series, and I even learned more about the email service provider I’m using, like how to send trigger emails.I love that it doesn’t just teach you how to grow your list but also how to monetize it with practical, easy steps and tutorials. This course is a worthwhile investment for every business owner.”

– LEEON

★ ★ ★ ★ ★

“Thanks to this training, I was able to create 3 freebies, write my welcome sequence (and actually have fun writing it!), create sales funnels for each product, and set up landing pages… all in 7 days!I can now launch my list confidently knowing that I’m ready to build my list from Day 1. I have taken so many courses in the past but for anyone launching their blog or business soon, this course is a must-have and is 110% worth the investment.”

– AVANI

★ ★ ★ ★ ★

“I LOVE This! It’s so detailed and clear, and using these tips I put together my tripwire product in a single day, after agonizing over what it should be for ages!So far I’ve made 50 sales with my tripwire and it’s only been live for 14 hours! Thank you, thank you!!”

– ALISSA

IF YOU’VE MADE IT THIS FAR, WE HAVE ONE FINAL QUESTION FOR YOU:

HOW BADLY DO YOU WANT TO BUILD YOUR FREEDOM-BASED BUSINESS?

You’ve seen other women working from home… having flexible schedules… taking trips with their families… earning a living online.

Let us give YOU the email marketing roadmap that will help you:

Become known as the go-to expert in your industry
Start making sales on a consistent basis
Grow a loyal fan base of people who want to buy everything you sell
Set up sales funnels to automate your income
And ultimately, build your dream business and lifestyle

Save yourself the overwhelm and frustration of trying to figure this out on your own.

Join The Email Marketing Solution now, and start implementing the strategies inside TODAY to grow a wildly profitable and engaged email list.

GET STARTED:

Will This Work For You?

You and The Email Marketing Solution are a match made in heaven if:

You have an online business where you sell (or plan to sell) digital products, courses, or services.

It’s okay if your business isn’t making money yet — We will help you with that!

You wouldn’t mind a little hand-holding as you get all the tech and tools set up for your email list. Good news: We’ve got tutorials galore to help you with that. Everything from creating your landing pages to sending your newsletters to setting up automated sales funnels.

You aren’t afraid to get your hands dirty and do the work.

As much as we wish there was a fairy who could sprinkle you with thousands of subscribers, you will have to roll up your sleeves and implement the strategies we teach inside the program if you want to get results.

Listen, friend

Listen, friend… You can keep creating freebie after freebie that nobody downloads… Or waste hours hung up on the tech troubles that are sabotaging your growth… Or keep praying that somebody shows mercy and buys something through an affiliate link on your site… Or you could follow a proven roadmap for building a profitable email list in the next 30 days.

TOGETHER, WE’LL TAKE YOU FROM LIST MISERY TO LIST MASTERY. 🙌

Your investment?

INCLUDES INSTANT ACCESS TO:

7 training modules with 40+ video lessons (value: $997)
21 workbooks, templates, & swipe files (value: $397)
Audio mp3s so you can listen on the go (value: $297)
Bonus #1: List-Building Tech Vault (value: $497)
Bonus #2: Spellbinding Sales Page Template (value: $97)
Bonus #3: Ultimate Lead Magnet Builder (value: $37)
Bonus #4: Email Funnel Swipe Copy (value: $97)

TOTAL PROGRAM VALUE: $2,419

JOIN TODAY FOR JUST $2,419 $297

(or three payments of $99)

Stop leaving money on the table, by not having a proper email marketing plan.

ENROLL NOW AND GET ALL OF THIS:

The full Email Marketing Solution Training Program ($2,500 value)
The List-Building Tech Vault, with step-by-step tutorials for every single tool you'll need to grow a profitable email list ($997 value)
Plug-n-play copy hacks & Email swipe files that’ll have your offers flying off the virtual shelves in no time ($597 value)
A behind-the-scenes look at one of the email sales funnels from our own business, written by a professional copywriter – so you know it's good! ($697 value)
70+ design templates in Canva and Adobe format to help you create freebies that people will be scrambling to sign up for — think workbooks, checklists, roadmaps... ($37 value)

Solve your email strategy woes today.

what they’re saying

★ ★ ★ ★ ★

“My list was at 19 subscribers for two years but is now at 235 thanks to this program and two months of solid effort! I set up a tripwire product and sales funnels and have actually SOLD products for the first time!

I’ve put out more content than ever and it’s actually aligned and getting organic traffic. I have a killer welcome series thanks to the included swipe files and I’m using the email newsletter prompts every week.

Right now my open rate is about 60% which I’m super happy with!!”

– SARAH

most flexible

THREE PAYMENTS OF
$2,419 $99

7 training modules with 40+ lessons ($997 value)

21 workbooks, templates + swipe files ($397 value)

Audio MP3s so you can listen on the go ($297 value)

BONUS: List-Building Tech Vault ($497 value)

BONUS: Sales Page Template ($97 value)

BONUS: Email Funnel Swipe Copy ($97 value)

BONUS: 70+ Lead Magnet Design Templates ($37 value)

one and done

ONE-TIME PAYMENT OF
$2,419 $297

7 training modules with 40+ lessons ($997 value)

21 workbooks, templates + swipe files ($397 value)

Audio MP3s so you can listen on the go ($297 value)

BONUS: List-Building Tech Vault ($497 value)

BONUS: Sales Page Template ($97 value)

BONUS: Email Funnel Swipe Copy ($97 value)

BONUS: 70+ Lead Magnet Design Templates ($37 value)

BONUS….

And they’re all yours when you pay-in-full!

THE HERPAPERROUTE.COM WEBSITE AND THE INFORMATION IT CONTAINS INCLUDES BUSINESS AND MARKETING SYSTEMS AND STRATEGIES AND OTHER BUSINESS ADVICE FOR ENTREPRENEURS. ALTHOUGH THIS INFORMATION IS BASED ON ACTUAL EXPERIENCE AND RESULTS IMPLEMENTING SAID STRATEGIES, HERPAPERROUTE INC. AND HERPAPERROUTE.COM MAKE NO IMPLIED OR EXPRESSED GUARANTEE OF RESULTS. YOUR SUCCESS DEPENDS ON YOUR OWN IMPLEMENTATION, SKILLS, EXPERIENCE, AND A NUMBER OF MANY OTHER FACTORS THAT ARE ALL BEYOND AN INDIVIDUAL’S CONTROL. PLEASE USE YOUR DISCRETION WHEN DECIDING TO INVEST YOUR MONEY IN ANY BUSINESS STRATEGY OR APPROACH, AND PLEASE UNDERSTAND THAT YOU ASSUME ALL FINANCIAL RISK AND POTENTIAL EXPENSE FOR ANY DECISIONS YOU MAKE IN THIS RESPECT.

The HerPaperRoute™ Email Marketing Solution

FAQs

TELL ME MORE

What Our Students Are Saying

Your investment?

INCLUDES INSTANT ACCESS TO:

TOTAL PROGRAM VALUE: $2,419

JOIN TODAY FOR JUST $2,419 $297

Sweet! Where should I send your FREE Niche Investor Summit ticket?